Rumyana Kalcheva
Founder and Vice-President
Association of Women Entrepreneurs in Bulgaria “Vselena”

Sofia University “St Kliment Ohridski”
Faculty of Philosophy
Master’s Degree in Sociology

Professional Experience:
Rumyana Kalcheva is expert in the field of sociological and marketing research. Entrepreneur as of 1992.
Chairwoman of the Board of Directors, Founder and Shareholder in Market Test JSC


  • Marketing Research - Burke Institute, Cincinnati, USA;
  • Advertising Research – QRCA, New York, USA;
  • Qualitative Methods – Cincinnati, USA and MK Investigation & Dessarollo – Buenos Aires, Argentina;
  • Communications Testing - ADD+Impact International, Melbourne, Australia and Millward Brown, Budapest, Hungary;
  • Customer Satisfaction – Metric, Pune, India.

Membership in National and International Organisations
As of 1994 Rumyana Kalcheva is member and in the period 1999-2005 – National Representative for Bulgaria of the World Organization of Marketing Researchers - ESOMAR.

Member of Qualitative Research Consultants Association in the period 1996-2005, founder and first President of the QRCA Branch for Central and Eastern Europe.

Founder and Vice-President of Association of Women Entrepreneurs in Bulgaria “Vselena”

Social Activities:
Participation in NGOs supporting entrepreneurship and small business in Bulgaria

English, German, Russian

Hobbies and Interests:
Travelling, Reading, Cooking